BMG Music Service, the 9 million member music club, took their direct marketing campaign online hiring Objectlab to manage the process from launch, to ownership, to aggressive feature enhancement. The company turned to us for all its technical consultation and development on projects ranging from application design to real-time integration with backend legacy code and fulfillment operations using ATG's Dynamo suite of web application software. In this period Objectlab became one of the first and most knowledgeable Dynamo developers in the industry earning BMG Direct ATG's "Dynamo Innovator Award." BMGMusicService.com has frequently ranked in Media Metrix top 10 most visited e-commerce sites and was one of the first e-commerce ventures in the music world.